The term Agile has been used and abused to the point that it has become a 4 letter word in most industries. As a consultant who talks to clients across industries I've seen "agile" start to hurt more than it helps! Here is the story of how a long term "agilist" had to stop saying agile to keep selling agile. In this session we will talk about
- Why "Agile" has become a problem
- What is it that customers really want
- How can we sell agile without saying agile
